I recently caught up with some friends who are in the process of pitching their second screenplay together. Movie pitches are just like product pitches. Both need to convince investors they’ll likely make a return before they secure capital.
During our conversation, my friend said, “We’ve pitched our movie so many times now, we’re getting really concise about what we need to say.”
There’s a simple and extremely valuable lesson here.
If you’re putting together your pitch, ask yourself, what is the most important information I need to communicate? Am I delivering it in the least amount of words? Does it flow?
If you’re already pitching investors, use your meetings as a feedback loop. What isn’t resonating? Where are investors getting tripped up? What questions do they keep asking you?
This is valuable information you can use to refine your pitch. Remember, your goal is to generate enough interest so investors want to ask questions. And the best way to do that is to share the most important information in a clear, concise and compelling way.
If you feel like your pitch isn’t concise, give me a shout and we’ll figure it out.
Be Brilliant!